An analysis of the current ecosystem will generate the information required to understand the optimal migration strategy. For example it might not be a good idea to do a ‘lift and shift’. A best practice approach is to use the opportunity to ‘clean up’ redundant components and functionality to make the migration smoother. 

An assessment project should be undertaken to analyze migration effort of Veeva CRM but also the impact on 3rd party integrations and connected systems like the Commercial Data Warehouse and Master Data Management solutions to get a full picture. The outcome of the assessment should consider – risks, end-to-end testing effort, technical debt, planned upgrades or changes to connected systems, training requirements etc. as part of the final readout. This information can then feed into the budgetary and resources planning and approval cycle as well as engaging all the stakeholders well in advance of migration execution. 

Reimagine:

A large majority of Veeva’s customers are likely to go with the Vault migration approach. However, there could be valid reasons for some customers to consider alternative options before making a final decision. The reasons could range from better alignment with the current tech stack and master data management within the company, 3rd party integrations, how the company is doing in the marketplace, potential merger & acquisition scenarios, top leadership preferences etc. 

How can BRIDGEVIEW help?

BridgeView Life Sciences offers advisory, implementation, training, and support services for Commercial IT.  We have been a Veeva service partner since 2017 and have extensive experience working with Veeva’s entire Commercial Cloud suite, having implemented over 150 Veeva projects including CRM, Network and OpenData globally. In addition, our partnerships allow for data and technology agnostic advisory services. BRIDGEVIEW is a service partner for IQVIA’s OCE platform, SFDC, Synergistix, CloseUp, Reltio and several other commercial technology makers.

With our wealth of experience, partnerships and understanding of customers Commercial ecosystems and functional needs based on the nature of their products, BridgeView Life Sciences is well positioned to conduct the initial discovery/assessment for the CRM migration and data integration projects forthcoming across the entire Life Sciences industry. The goal would be to gather, analyze and deliver the information necessary to propose and execute next steps best suited to the needs of your organization.

Author: Vinod Vettath

BridgeView Life Sciences

Principal, CRM Services

vvettath@bridgeviewls.com 

www.BridgeViewLS.com 

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